Laser Trolley has to do with breaking routines and changing dominant ways of thinking by introducing compelling changes in which people and organizations do things.

To induce this departure from the "norm", there must be a level of dissatisfaction with the current state of affairs. It is only then that change is acceptable. Leveraging "unapparent" innovations then makes new and more attractive opportunities happen.

Laser Trolley involves an unusual sense of inventiveness which is brought into business and social environments thus leading to a new and better way of achieving goals.